At some point or another, most of us have been there. You’re due to write a blog post, but you’re tapped out of ideas.
The writer’s block is infuriating.
And you’re this close to writing about your cat.
But I have two bits of good news to pass along: 1) You’re not alone in feeling this way. Coming up with a constant stream of great blog ideas can be a challenge for even the most creative of writers. 2) There are a few tips and tricks that you can use to ensure your content ideas never dry up.
1. Create a regular feature
This way you’ll always have one post each week already taken care of and scheduled in your content calendar. But don’t over complicate this feature. Make the topic of the feature something easy to gather content for, like a weekly wrap-up.
2. Invite a guest blogger
Inviting someone else to write a post for your blog not only gives you valuable content, but it also potentially introduces your blog to new readers.
3. Interview your colleagues
Do a series of profile posts introducing the people who work at your business.
4. Interview with an industry expert
Is there someone in your industry you respect and whose input you value? Reach out to see if they’d be up for doing Q&A.
5. Get a critique of your blog
Find someone who can review your blog to identify what’s lacking and areas that need improvement.
6. Have a contest
Everyone loves free stuff! A contest is also a great way to attract new readers – and bonus points if it’s a contest that generates blog ideas.
7. Ask your audience what they want to read about
Sounds obvious, right? But all too often, people assume they know what their audience wants to read about and never actually take the time to ask. Put the question to your audience about what matters to them and what they want to hear from you. You may be surprised by the feedback.
8. Write about your hobbies
Let people learn a bit about you. When it comes to getting personal in your posts, don’t be afraid to let your personality shine through – have a little fun with it.
9. Invite your audience to ask you questions
This technique does double duty by reinforcing engagement with your audience and helping you curate some future blog post ideas.
10. Write about an experience/lesson learned
If people are following you and reading what you post, it’s fair to say that they probably have interests that are similar to yours. Write about a notable experience or lesson you learned that you think would interest others.
11. Check out the competition
Set up alerts (such as with Google) to find out what’s being talked about in your industry.
This is a great way to find ideas that are timely and trendy, which can help make sure your content stays relevant.
12. Post a reaction to something you read
Keep this in mind if you set up those timely alerts.
13. Try a new medium
Haven’t had a chance to create a presence on YouTube or Snapchat? This is another way for people to find you and get to know about you and your business. Use a blog post to let everyone know about your new channels, and maybe even pass along some tips and quirky anecdotes about the experience.
14. Top 5/10/15 lists
Perhaps the easiest of all! Like a “Top 14 ways to come up with blog post ideas” kind of article. See what I did there? 😉