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    <loc>https://pentopaperwriting.ca/landing-page</loc>
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    <lastmod>2020-07-28</lastmod>
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    <loc>https://pentopaperwriting.ca/home</loc>
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    <lastmod>2023-04-08</lastmod>
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      <image:title>home - The thing is...</image:title>
      <image:caption>For a lot of businesses and non-profit organizations, it can be hard to find time to write content for promoting a new program or event, updating web copy, or, heck, just letting people know about what it is you do.</image:caption>
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  <url>
    <loc>https://pentopaperwriting.ca/work-with-me</loc>
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    <lastmod>2021-07-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f182125cb02327151755e22/1596127878124-8UG7TI3CDIK2DXYUO2XW/chalkboard-620316_1920.jpg</image:loc>
      <image:title>work with me - Do any of these sound like you?</image:title>
      <image:caption>You never seem to be at a loss for words right up until it comes time to start writing? Got a ton of ideas but no idea of where to start? You're wearing 15 different hats and just can't find time to make writing web copy, blog posts, or emails that really sparkle with personality a priority? You've taken umpteen writing courses but need a bit of help putting that new knowledge into practice? Spinning your wheels trying to figure out how to translate your fantastic new idea into words that resonate? Are you nodding your head and thinking "THAT’S ME”? Don’t worry, I got you.</image:caption>
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    <loc>https://pentopaperwriting.ca/contact</loc>
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    <lastmod>2020-11-16</lastmod>
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    <loc>https://pentopaperwriting.ca/about</loc>
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    <lastmod>2020-09-25</lastmod>
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      <image:title>about - A little bit about me…</image:title>
      <image:caption>Well hi there! My name is Erin; I'm an Ottawa-based writer, blogger, Oxford comma fan, and all-around word geek. Here’s the Coles Notes version of my background: I started as a reporter for a community newspaper in Ottawa, eventually moving into the role of editor overseeing four newspapers, and later making the shift to corporate communications working for provincial and national organizations. I’m a huge fan of variety and have written in virtually every medium and on numerous topics — from travel and insurance to finances and international trade to climate change and agriculture, and everything in between (including even a piece on "how to select the best lawn mower"). But what does this experience translate to for you? It means I know how to write in a way that forms a lasting impression on your audience. That connection means more followers, leads, and sales for you. Whether it's a blog post, newsletter, web copy, or marketing collateral, I focus on telling the story of your brand in a way that ensures its personality shines through.</image:caption>
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